Product Manager, Pt and Physician Marketing

Additional Locations: US-MA-Marlborough

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance

At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.

About this role:

The Product Manager, Pt and Physician Marketing is responsible and accountable for patient, physician and provider marketing activities or projects on a franchise level.  As this is a new franchise, this person’s focus would be to work with cross functional partners to build awareness of the procedure and continuum of care.  They would work hand in hand with the product manager to ensure a fluidity in approach. The emphasis is on strategic development, driving change and innovation and executing on a level that benefits not only the product franchise, but also the entire organization.

Your responsibilities include:

• Independently develop, key global business planning activities focused on market development
• Works with product manager and key stakeholders to identify new markets and new franchise opportunities.
• Leads patient marketing, referral marketing and provider marketing strategies, working closely with digital marketing, public relations, professional education and professional affairs.
• Develops and delivers materials to the field to support deployable marketing initiatives at the local level
• Partner with franchise management to execute market science programs, to formulate franchise market segmentation, product positioning, messaging and concept-marketing techniques, and to develop tools and channel strategy and enhance key opinion leader relationships.
• Contribute to setting market development and planning priorities.
• Contribute to franchise global downstream marketing and sales and suggest means to improve strategy and effectiveness.
• Contribute to understanding key industry dynamics and trends and in formulating strategy and concept messaging techniques.
• Network with colleagues in other franchises and cross-functional departments to enhance own franchise systems and processes to accomplish “best in class” business objectives.
• Demonstrates a primary commitment to patient safety and product quality.  Understands and complies with all regulations governing the quality systems.

What we’re looking for in you:

Required qualifications:

• Bachelor’s degree in marketing, engineering, or healthcare
• 5+ years prior upstream marketing, product management, product development, or strategic marketing
• Excellent communication skills (verbal and written). Creation of compelling presentations and effective communication of recommendations.
• Demonstrated experience with product lifecycle management.
• Demonstrated experience conducting assessments of sophisticated markets.
• Ability to influence leadership and key stakeholders through excellent communication and interpersonal skills and creating compelling, cohesive, and succinct presentations.
• Strong analytical, quantitative, financial modeling, and strategic thinking skills
• KOL engagement and experience managing multiple physician collaborators
   

Preferred qualifications:

• Advanced degree
• Demonstrated track record building relationships in a dynamic, matrixed environment
• Conviction: passionate, engaged, and eager to tell you all about it, whatever it is
• Demonstrable blend of analytical and creative talent, tactical and strategic thinking, and innovative and pragmatic approaches.
• Organized and Detail Oriented: can effectively manage multiple workstreams in parallel 
• Clinical acumen: propensity to be engrossed in latest clinical literature, capable of engaging top global KOLs in clinical discussions. 
• Analytical: has detailed understanding of key performance indicators and market trends.  
• Collaborative: works closely alongside other Upstream/Downstream PM and other cross-functional stakeholders.   

Requisition ID: 589540

As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.

So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!